Brand Strategy, Visual / Brand Design, Adv, Editorial Design

In a scenario where culinary evaluation relies on easily replicable technical skills and standardized processes repeated uncritically, the gastronomic experience risks being reduced to a mere sum of measurable factors. This work seeks to redefine how we perceive and interpret food, fostering a freer and more conscious perspective. Its practical application is found in the redesign of the Michelin Guide’s visual identity, complemented by a support tool for a renewed critique focused on metasensoriality.

Information Design

Despite the vast amount of available information warning us about the dangers of intensified meat production, we seem unable to truly acknowledge it or adjust our consumption habits accordingly. The planet is at risk, and perhaps the only event that could have prevented its decline—halting the spread of fast food culture in the United States, had it gained proper media attention—would have been a direct warning message from extraterrestrial.

Visual / Brand Design, Packaging Design, Adv, UX-UI

A historic brewery in the Susa Valley recognized the need to introduce a new product line appealing to a younger audience while remaining highly distinctive in the market. This led to the creation of a series of craft beers infused with herbs sourced from diverse local wild habitats, imparting them with a unique and unmistakable flavor. The brand is supported by dedicated web and mobile platforms designed to explore and promote related cultural and commercial initiatives.

Interior Design, Experience Design, Sound Design, Light Design

Participating in the world also means sharing responsibilities with those who inhabit this great home alongside us. Each individual must acknowledge the importance of their own role, as well as that of others, in the preservation of our planet’s social and environmental balance. This guiding principle inspires the reimagining of the spaces at the Michelin-starred restaurant Condividere, aiming to engage diners emotionally on both an individual and collective level through immersive and meaningful experiences.

Systemic Design, Service Design, Product Design, 3D, UX-UI

A Piedmontese producer of small fruits sought to enhance the efficiency and speed of both harvesting and storage, improving the usability of field operations and optimizing the management of product-related data. The objective was to reduce waste and generate a positive economic, social, and environmental impact. This challenge was met through an extensive redesign of their operational processes and the technological tools used to support them.

Brand Strategy, Visual / Brand Design, Packaging Design, Food product Design, 3D

Genesi is a brand committed to expressing and preserving the purity of its ingredients. Aligned with this philosophy, a new range of natural and vegan packaged ice creams was developed for consumers with food intolerances. The project features an innovative, reusable, modular, and assembleable packaging solution that extends refrigeration beyond the home, redefining the concept of sustainable food storage and mobility.

Product Design, Adv, 3D

Cooking is a skill that not everyone can refine, and for those with limited or no vision, the challenges are even greater. Tredueuno addresses their needs by integrating all essential cooking methods and functions into a single product, designed to simplify interactions while minimizing potential risks. This innovative solution enhances accessibility, making cooking safer and more intuitive, allowing users to prepare meals with greater confidence and independence.